MY
SERVICES
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the visibility of a website or webpage on a search engine results page (SERP) so as to make a company’s website more discoverable (i.e., on the first page/s), thereby driving traffic and sales. Tedious, involving technical and business decisions, and not guaranteeing results—it nonetheless provides lasting benefits.
SEO often involves the concerted effort of multiple departments within an organization, including the design, marketing, and content production teams. While some SEO work entails business analysis (e.g., comparing one’s content with competitors’), a sizeable part depends on the ranking algorithms of various search engines, which may change with time. Nevertheless, a rule of thumb is that websites and webpages with higher-quality content, more external referral links, and more user engagement will rank higher on an SERP.
SOCIAL MEDIA MARKETING (SMM)
Social Media Marketing (SMM) can be defined as a powerful form of digital advertising that utilizes various social media applications to showcase products and services. Through platforms like Facebook, Twitter, and Instagram, businesses have the opportunity to not only promote their offerings but also interact with their target audience in meaningful ways. This can lead to the creation of a loyal community of followers who actively engage with the brand, resulting in increased brand awareness, sales, and website traffic.
Social Media Marketing not only allows businesses to gather valuable customer feedback but also creates a sense of approachability. By utilizing social media, organizations have the opportunity to foster meaningful relationships with their audience. This platform serves as a space for customers to express their concerns, ask important questions, and feel heard. Furthermore, it enables brands to respond, adapt, and improve their processes or products.
How Social Media Marketing (SMM)
1. Establishing Goals 3. Selecting The Right Platforms 5. Planning 7. Fostering Engagement 9. Keeping Up with Trends
2. Knowing The Audience 4. Crafting Irresistible Content 6. Harnessing Paid Promotion 8.Utilizing Analytics 10.Collaborating with influencers
WEB DESIGN AND DEVELOPMENT
What is web design
Web design involves creating attractive, user-friendly web pages and web-based apps. User experience design, user interface design, and visual design all play key roles in the web design process. Web design teams take both form and functionality into account, balancing strong visuals with sound usability.
What is web development
Web development is the process of designing, building and maintaining websites and web applications. It encompasses a broad range of tasks, including website coding, technical design, functionality and performance optimization.
Types of web development:
- Front-end web development: consists of the user interface (UI) and the look and feel of the website or application for end users.
- Back-end web development: consists of the databases, logic, APIs, servers and everything else that powers the website behind the scenes.
- Full-stack development: consists of the databases, logic, APIs, servers and everything else that powers the website behind the scenes.
CONTENT MARKETING (CM)
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage a community of online users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
Types of content marketing
Blogs , podcasts , video , social media
EMAIL MARKETING (EM)
Email marketing involves sending commercial emails to promote business offerings to existing and potential customers. It is a digital marketing strategy used to engage existing customers and attract new ones. Effective emails have compelling subject lines, personalized content, visuals, clear calls-to-action, and mobile optimization. Campaigns promote updates, offers, events, and content to communicate the brand story. In this article, let’s understand what email marketing is, along with its benefits and drawbacks.
Types of Email Marketing
1. Promotional Emails 2. Onboarding Drip Campaigns
3. Welcome Emails 4. Cart Abandonment Emails
6. Onboarding Drip Campaigns 5. Newsletters
8. Ratings and Reviews Emails
PAY-PER-CLICK (PPC)
Pay-per-click (PPC) advertising is a form of online marketing where businesses display ads on platforms like Google, Facebook, and other websites. PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it.
How Does PPC Work?
Ad Creation, Bidding, Ad placement, payment
Benefits of PPC
